Asia’s most fashionable cities
Tokyo leads the way with its quirky, innovative and adventurous fashion trends and is one to watchfor fashionistas around the globe. The style in Tokyo and Japan is strongly westernised and fused with traditional clothing to bring more contemporary styles. This street fashion with creativity and uniqueness shows how their approach to fashion is setting trends worldwide.
The fashion wearers customise their own outfits mixing current and traditional trends. They blend local and foreign labels with taking tips from European catwalks and magazines. People and fashion watching in Tokyo is exciting especially with the colourful and dramatic Harajuku girls who layer themselves in colour from their clothing to their eyelashes. Harajuku and Shibuya are the main fashion spots in the city. They put a lot of thought into creating and sampling new styles using it as a key way of expressing their personalities. Japanese hip-hop and the underground club scene is currently strongly influencing trends. The music is so influential that the youth are imitating their favourite stars in the way they dress and also moving away from the pale skin to tans. This darkening of skin shows a big cultural shift in Tokyo and Japan.
Hong Kong has inherited a unique combination of Chinese and British cultures which have inspired a remarkable fashion outlook and it’s not hard to understand why Hong Kong is considered a fashionable city, not just in Asia but globally. Chinese fashion is elegant and chic and the designers in Hong Kong have brought this together with Western trends. There are many renowned designers from Hong Kong including John Rocha with his unique and eclectic designs and Vivienne Tam who carries the Chinese influence through her designs. Hong Kong also has two fashion weeks a year, just like the other fashion capitals of the world. There are over 1,400 exhibitors showcasing their designs and it’s great for business development and showing the world what Hong Kong fashion is about. Along with women’s and men’s wear, they have children’s, bridal and fabrics.
Singapore is a high end fashion destination. In Singapore, they love their brands with Armani, Gucci, Paul Smith, Prada and Dolce & Gabanna (and more) all have large outlets in the city. It’s perfect for a shopping weekend and most shops take American Express credit cards. Singapore also has its own unique style though using exotic and bold prints and colours. The Singapore Audi Fashion Festival is an annual event showcasing the hottest trends in the city and is considered a platform for local designers.